After you have chosen a chart type and labored to make it clear and engaging, you still haven’t done the most important part. You haven’t given it a title. And it turns out that “YOUR TITLE IS SUPER IMPORTANT. It’s the thing people look at for the longest, the thing they build the strongest association with, and the thing they’re most likely to remember” according to data visualization research described in “How to get people to remember your visualization” by Mike Cisneros and Lilach Manheim.
So don’t give the title short shrift. Consider what your viewers/readers might want to know. What would capture their attention? What would make them want to learn more? Below are some visualizations posted on Grafiti. The “before” images show their original titles. The “after” images show my new and improved titles. See what you think.
And for more on how to capture the attention with data visualizations, check out this data tip and this one too.
Data Viz for Nonprofits help organizations to effectively and beautifully present their data on websites, reports, slide decks, interactive data dashboards and more. Click HERE to learn more about our services and HERE to set up a meeting to discuss how we can meet your particular needs.